The use of digital signage in healthcare has made a huge impact on doctor’s offices, clinics, labs, hospitals, pharmacies and veterinary practices throughout the world. While the reduction in materials and printing costs is significant, other benefits such as reduction in perceived wait times and higher customer satisfaction are far more valuable.
In large healthcare facilities, finding the location where you need to go can be daunting. Interactive wayfinding kiosks can help patients and visitors with a comprehensive department and physician directory, a detailed map, and step-by-step directions. Navigating visitors efficiently to their destination is just the beginning of an enjoyable customer experience.
Once patients and visitors reach their destination they often have to wait to be seen. Statistics show that in the healthcare industry where wait times are high the use of digital signage reduces perceived wait time by as much as 35 percent. Using digital signage to display updates on wait times, information on procedures relevant to their visit, patient success stories and testimonials, local news, weather and other engaging entertainment helps to alleviate frustration and anxiety and makes the wait more enjoyable.
In hospital cafeterias staff members easily update digital menu boards with the menu for the day, nutrition information and lunch and dinner specials. The use of digital menu boards is eco-friendly compared to printing menus daily or weekly.
As in other industries, employee communication is a top priority in healthcare. Using digital signs in staff break rooms allows management to distribute time critical messages to all necessary personnel in a quick and efficient manner. The use of digital signs also keeps staff abreast of recent happenings, department goals and objectives, training initiatives, and more.
In the pharmacy digital signage is used to advertise sales and for product promotions. When integrated with the inventory system, promotions can automatically be changed to a product that has high inventory when inventory for an advertised item is low. This avoids customer frustration, reduces holding costs and increases sales.
To learn how DSI Experts can simplify digital signage installation in your health care office or facility, contact DSI Experts today!