Digital Signage Types

Digital Signage Types and Examples

Digital signage is everywhere these days.  You will see it almost everywhere from the local fast food restaurant to the highway where it informs you of the traffic and road conditions.  Digital signage comes in a number of types and the type needed is dependent upon the use.  Where companies once used paper, digital displays are now providing a more cost effective and easily updated solution.  From digital posters which use one computer display to full video walls made of multiple digital displays the ultimate goal of digital signage is to provide better communications with employees and customers alike.


Wayfinding Signage

Wayfinding signage is perhaps the most commonly seen digital signage in businesses across the world.  They are used to help visitors navigate their way through large office buildings, hospitals, hotels, airports, arenas, convention centers, malls and school campuses.  They come in three different forms including wall mounted displays, free standing kiosks, and pedestal displays.

Wayfinders are versatile and can be programmed however the company implementing them desires but the most common features are digital maps and digital directories.  Optional features include:

  • Directory search capabilities
  • Turn by turn directions including handicap options.
  • Turn by turn directions sent to your phone.
  • Panoramic views.
  • Branding and advertising.

Interactive Touch Screen Kiosk

There is no doubt that at some time in your adult life you’ve used a touch screen kiosk.  They are everywhere and can be beneficial in almost every kind of business.  The most well-known touch screen kiosk is the ATM machine at your bank.  With the advent of interactive touch screens, digital kiosks are empowering consumers to get the information or product they need without the help of a live person.

Also referred to as a digital kiosk, touch screen kiosks come in different varieties.  They can provide information.  Think of a kiosk at a welcome center or in a zoo where you can press the location or type of animal you want to learn about and the kiosk provides the information.

Interactive touch screen kiosks can also be used to promote and recommend products.  In major department stores at the cosmetics counter, interactive touch screens prompt the customer to answer questions about their skin and complexion.  When the questions are answered, the display provides a recommendation for the customer.

Interactive kiosks can also be made to allow customers to help themselves.  They are used to place an order at a restaurant such as McDonalds or Panera Bread.  Utility companies have installed digital kiosks for customers to pay their bills.  And airports have been using digital touch screen kiosks for a while now to allow customers to check in on their own.

Meeting Room & Conference Room Display Solutions

When it comes to managing your conference or meeting rooms, digital displays offer solutions that relieve companies of their booking hassles.  With digital displays located outside of a conference room, the digital display shows who has booked the room and for how long.  But that is not all.  Digital displays for conference and meeting rooms can also be programmed to allow people to see when the room is available and book it right there.  There are also meeting room solutions that offer the ability to report things that need to be repaired or replaced right from the digital display outside the room.

Digital Menu Boards

Digital menu boards are in every restaurant now.  Even mom and pop restaurants are installing digital menu boards.  They just make changing the menu and promoting products so much easier than printing signs and then having to change them out manually.  If you’ve been through a drive-thru at McDonald’s or Starbucks, you’ve seen a digital menu board.  Today you will find them not only at fast food restaurants but in hospitals, schools, and other business cafeterias.

Video Wall

Of all the digital signage in use, the video wall is the most impressive.  Used in hotels, casinos, corporate headquarters, government installations, bars, hospitals and more digital video walls capture the attention of everyone in the room no matter where they are hung.

Traditionally, video walls are comprised of numerous digital displays in a large rectangle.  You’ve seen these in bars where the big game is showing.  But rectangular digital displays are also used for branding, such as the install we did in Mazda showrooms across the country.  They used digital video walls to showcase their cars and reinforce their brand message.  Technology companies and some police and fire rescue companies use video walls to analyze up to the minute statistics.  Think about the large video walls used at NASA when the space shuttle launches.

But some companies use them more creatively by laying the displays in a more abstract arrangement to showcase artwork or make a more memorable presentation of the information they are providing.

Regardless of layout, the beautiful thing about video walls is that there is no resolution restriction on images.  Using high definition displays, a video wall can display massive images in fine detail.  And, because LCD and LED displays are backlit, the quality of the picture works in any kind of lighting.

Video Wall Installation

Video wall installation has many factors to consider before the purchase and long before the installation phase ever takes place.  Some of these include: Where will the video wall be hung?  How far from the wall will the displays stick out? What type of wall is it being installed on to? Are there special requirements for the wall type?  Is there a shelter for the video wall?  What kind of cooling might be needed?  DSI Experts has installed numerous video walls and knows the exact questions to ask to ensure a successful video wall installation.

To learn more about our digital signage or video wall installation services, contact DSI Experts today!