Digital signage is used extensively throughout the hospitality industry to enhance the customer experience. Digital signs are used to inform, entertain, direct, sell and upsell customers. By implementing digital signage, hospitality industry leaders have realized enhanced customer satisfaction and increased staff efficiency by allowing customers to find the answers to frequently asked questions quickly through the installation of strategically placed digital signage.
Digital Signage for Hotels
The ways in which digital signage can be used in hotels is endless and everyday hoteliers are finding another way to improve the customer experience. Today you will find hotels using digital signage to highlight luxury amenities within the hotel, provide automated concierge services, and provide information so guests can get where they are going including flight schedules and real-time transit information from companies such as Uber and Lyft.
Lobby Directory Signage
In the lobby, directory signage is used to help visitors to the hotel find their event meeting rooms, keep up with the latest news and local weather, and learn about local amenities and tourist attractions. Hoteliers are also using interactive kiosks to allow hotel guests to check-in, check-out, obtain their room key, check-in at the airport and more.
Digital Signage for Restaurants
Restauranteurs have also realized the benefits and savings of digital signage. From national chains to independent restaurants, digital signage is being used to present a consistent professional image and improve the customer’s brand perception.
Digital Menu Boards
The most common use of digital signage in restaurants are digital menu boards. Providing a streamlined and easy way to update menus, prices, nutrition information, and promotions, digital menu boards are fast, and efficient.
With the use of professional photos and videos digital menu boards are engaging customers and reducing perceived wait times. In 2018 when other food chains were slowing down or closing, Panera Bread increased sales by 6% and attributed the increase in part to the installation of self-serve interactive menu kiosks. McDonalds started installing interactive kiosks in 2015 and Wendy’s announced they would also be installing self-serve kiosks.
Perhaps one of the best benefits of digital menu boards is the long-term cost savings, and eco-friendliness enjoyed by not having to print, ship and dispose of paper menus.
To learn how DSI Experts can simplify digital signage installation in your business, contact DSI Experts today!